Absolut Vodka is still a unique character, in both design and taste. Still ridiculously curious about creativity, collaborations and art. And still the key player for the perfect mix in any social occasion. And since all vodka from Absolut is produced in Southern Sweden, this superb vodka tasted exactly the same then as it does now. Nothing has changed.
It was something of a first when Absolut started collaborating with artists and thinkers. Their first collaboration was in 1985 with Andy Warhol. The success of the ‘Absolut Warhol’ commission kick-started something of a relay race, with the Absolut baton being passed between some 550 artists since. There are over 850 pieces of Absolut art on display at the “Spritmuseum” in Stockholm.
Where other brands created loud, abrasive campaigns, Absolut stuck to their Scandinavian roots — cool, calm, collected. Visual and verbal puns combined with simple, striking imagery, always with the famous bottle’s silhouette somewhere in the ad. They are proud to say this came to be the longest running marketing campaign in advertising history.